Today’s consumers receive so many messages from TV, print, and digital media - catching their attention is becoming more and more difficult.
In this sharing session, Irene Chen, Vice President, Media Research, Nielsen Taiwan & Hong Kong, will answer the key questions that advertisers are keen to know:
- What are consumers’ media behaviors?
- How have they changed?
- What are the latest trends?
- How do I connect to different groups of consumers?
- How do I evaluate digital ad investment with the right KPI to achieve the best ROI?
Come join us and hear the answers to these questions.