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Event Details

As attention spans get shorter and communication messaging becomes more fragmented, the traditional fours P’s of marketing no longer provide a relevant framework to address the marketing needs of today. With the market increasingly putting digital at the heart, marketers need to become more agile in their approach to ensure marketing solutions are adaptive to fast changing market dynamics as well as challenges from the competition.

In this session, Susan Chao, Managing Director, Mindshare Communications Taiwan, will showcase ways to turn reach exposure into brand relevant engagements that resonate with specified target audiences, leveraging innovative strategies, and data tools to help marketers build strong brands in the omni-channel digital space of today.

  • What is Adaptive Marketing?
  • How to build your brand in the digital space?
  • What are the key behavior changes of consumers in the digital era?
  • How to maximize limited media investment resources using data?


  • Susan Chao (Managing Director of Mindshare Communications Taiwan)

    Susan Chao

    Managing Director of Mindshare Communications Taiwan

    Read Bio




AmCham Taipei member representatives only (Lunch Included)

TW$ 1,400
Member Guests / Non-member

(Lunch Included)

TW$ 2,000

Ticket Refund Policy

To cancel without penalty, written cancellation must be received by AmCham 24 hours before the event, or else full Price of the event will be charged. Expense for any guests invited by an AmCham member will be billed to the member’s account directly.