This is a past event. Registration is closed. View more events from AmCham Taipei

Event Details

This event will be conducted in Mandarin. 本次活動將以中文進行

This seminar is on a first-come-first-served basis, maximum 30 persons.
The maximum number of registrants per company is 3. If you wish to register more than 3 participants, please contact AmCham Taipei office.

在社群時代無論是新創公司或是百年企業,有機會一夕爆紅,更容易一時失足。社群的連結力與動員力讓議題對品牌造成的傷害比以往更快、更大。在網路上散播的速度會快到大部分企業無法招架。常常還沒搞不清楚狀況,全世界已經分享了一圈你的醜聞。經營多時的企業形象,很可能一夕受到挑戰,甚至影響到企業的營收。

面對層出不窮的社群公關危機,講者將分享企業該如何做好平時的準備、短時間內因應、防止負面輿論擴散到妥善處理,甚至是藉機扭轉形象。

Speakers

  • F王

    Fupei Wang 王馥蓓

    Secretary & CSR Committee Co-Chair, AmCham Taipei / Managing Director, Ogilvy Public Relations

    Read Bio
  • P

    Philip Liu 劉堯天

    Group Account Director at Ogilvy Public Relations

    Read Bio

Documents

Tickets

Member

AmCham Taipei member representatives only

TW$ 1,900
Guests
TW$ 2,500
Menu