In this new era of Marketing, the creative bar has been raised to extreme heights and brand messages need to be delivered in six seconds or less. Only 3-7% of viewers on digital platforms such as Youtube watch an ad to its end, while 90% of Facebook views occur within three seconds or less! In this era, clear branding and superior messages need to be expressed within the shortest possible time.
On the other hand, the marketing trap that we can easily fall into is to have a very engaging, highly invested, and entertaining – even viral -- piece of communication that does minimal conversion into brand purchases! Communication that persuades the socks off consumers but leaves them clueless about the brand is a waste of valuable resources and a lost opportunity. In this luncheon, you are going to get four tips on how to drive your Brand message across within 6 seconds and it will be FUN!