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Event Details

Today’s consumers receive so many messages from TV, print, and digital media - catching their attention is becoming more and more difficult.
In this sharing session, Irene Chen, Vice President, Media Research, Nielsen Taiwan & Hong Kong, will answer the key questions that advertisers are keen to know:
  • What are consumers’ media behaviors?
  • How have they changed?
  • What are the latest trends?
  • How do I connect to different groups of consumers?
  • How do I evaluate digital ad investment with the right KPI to achieve the best ROI?

Come join us and hear the answers to these questions.


  • Irene Chen (Vice President, Media Research, Nielsen Taiwan and Hong Kong)

    Irene Chen

    Vice President, Media Research, Nielsen Taiwan and Hong Kong

    Read Bio




AmCham Taipei member representatives only

TW$ 1,400
TW$ 2,000

Ticket Refund Policy

To cancel without penalty, written cancellation must be received by AmCham 24 hours before the event, or else full Price of the event will be charged. Expense for any guests invited by an AmCham member will be billed to the member’s account directly.