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Event Details

This workshop is on a first-come-first-served basis, maximum 30 persons.
The maximum number of registrants per company is 3. If you wish to register more than 3 participants, please contact AmCham Taipei office.

Design thinking is a powerful problem-solving process that lets groups of people with diverse backgrounds to innovate out-of-box solutions. The participants do not need to be designers or have any design related background. “Design thinking” refers to a powerful methodology for identifying, clarifying, and defining customer problems and then co-creating innovating solutions for which no traditional problem-solving tool can be used. It is one of the most popular courses at Stanford University—among other institutions and companies.

The design-thinking framework is so powerful and versatile that it can be used to formulate company-level strategy, create business models, redesign business processes, and develop new products and services. That’s why more and more companies are adopting and using it.

During the one-day workshop, the workshop participants will learn to apply the design thinking framework using three real business cases so that can understand how to apply it to their own problems and opportunities at work.

  1. What is design thinking?
  2. How is design thinking related to discover, invention, and innovation?
  3. Why is design thinking necessary in today’s hyper-competitive economy?
  4. When should we use design thinking—and when should we not use it?
  5. Using real business case studies, learn to use design-thinking process to
    1. innovate new products and solutions
    2. design and redesign processes
    3. design and redesign business models

Who should attend: This seminar is especially useful for executives and seniors managers in charge of visioning, designing, and redesigning company’s solutions, processes, and business models. It is especially useful for those who are looking to create breakthrough strategies.


  • WZ

    William Zyzo

    Managing Director, Z&A Knowledge Solutions / Advisor, Advanced Learning Lab, AmCham Taipei

    Read Bio



Members/Member companies employees

(Breakfast/Lunch/Tea Break Included)

TW$ 5,500

(Breakfast/Lunch/Tea Break Included)

TW$ 6,500

Ticket Refund Policy

To cancel without penalty, written cancellation must be received by AmCham 24 hours before the event, or else full Price of the event will be charged. Expense for any guests invited by an AmCham member will be billed to the member’s account directly.