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Event Details

This seminar is on a first-come-first-served basis, maximum 40 people.
The maximum number of registrants per company is 3. If you wish to register more than 3 participants, please contact AmCham Taipei office.

Overview
It’s 2017, and the internet landscape is more complex than ever. With hundreds of new marketing tools and techniques available, forming a digital strategy can seem overwhelming.
Fortunately, not everything has changed – and with the right frameworks, tools, and basic knowledge, you can form a winning strategy to reach your audience, deliver your message, and earn their trust. This seminar will give you a foundation to build on and the tools and frameworks with which to construct a successful digital marketing strategy in 2017 and beyond.

BONUS: Participants will also receive a free PDF “Road Map” Guide to Digital Marketing in 2017 and
Beyond, including bonus materials not covered in the seminar!


What will I learn from this seminar?
Participants at this seminar will learn the foundations of digital marketing, the key components of a winning digital strategy, and the mental frameworks needed to survive and thrive as the landscape continues to evolve. If you attend, you will:
  • Understand what makes the “new” marketing landscape different, and what key shifts in thinking and are required to navigate it successfully
  • Learn how to map a 21st century customer’s journey and convert your audience into paying customers by earning their trust
  • Be familiar with the essential building blocks of a digital marketing strategy, and how to start using them right away and with minimal investment
    • Website
    • Email
    • Content
    • Search
    • Social
    • Ads
    • Analytics & Data
    • Automation
  • Know what expect in the future and how to stay ahead of the curve

Is this seminar for me?
You’ll find value in attending this seminar if you:
  • Are an individual or a small/medium business with limited resources that needs a lean marketing strategy
  • Are developing a digital marketing team or strategy but don’t know where to start
  • Are from a traditional marketing background and curious to learn how things have changed
  • Already have a digital marketing strategy, but want better results
  • Are working in a specific digital field (e.g. e-commerce, social media marketing, web design) and want a clearer understanding of the “big picture”

Speakers

  • James Chard (Independent Digital Media and Marketing Consultant)

    James Chard

    Independent Digital Media and Marketing Consultant

    Read Bio

Documents

Tickets

Members

AmCham Taipei member representatives only (Tea Break Included)

TW$ 950
Guests

Member Guests & Non-members (Tea Break Included)

TW$ 1,400

Ticket Refund Policy

To cancel without penalty, written cancellation must be received by AmCham 24 hours before the event, or else full Price of the event will be charged. Expense for any guests invited by an AmCham member will be billed to the member’s account directly.
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