The moment of truth for each and every brand comes when consumers are in a store, standing in front of a shelf and choosing their products over the competitors’.
Kantar Worldpanel captures billions of real shoppers’ decisions to create the Brand Footprint report and global ranking of the most chosen brands. Over the last five years, Brand Footprint has become a reference read for C-suite executives and marketers to gain an in-depth view on how brands grow.
Brand Footprint 2017
- FMCG – disruptions and challenges
- Local brands domination – brands in Asia are successfully recruiting more buyers
- How to be chosen - 5 levers driving the brand growth
- Brands in action – case sharing on successful brands from Taiwan and markets worldwide
This is an event co-hosted by the AmCham Taipei Retail & Cosmetics Committee. Click the links to see the committee pages.