As attention spans get shorter and communication messaging becomes more fragmented, the traditional fours P’s of marketing no longer provide a relevant framework to address the marketing needs of today. With the market increasingly putting digital at the heart, marketers need to become more agile in their approach to ensure marketing solutions are adaptive to fast changing market dynamics as well as challenges from the competition.
In this session, Susan Chao, Managing Director, Mindshare Communications Taiwan, will showcase ways to turn reach exposure into brand relevant engagements that resonate with specified target audiences, leveraging innovative strategies, and data tools to help marketers build strong brands in the omni-channel digital space of today.
- What is Adaptive Marketing?
- How to build your brand in the digital space?
- What are the key behavior changes of consumers in the digital era?
- How to maximize limited media investment resources using data?