A truly influential brand means having an impact on people’s lives.
We place a tremendous degree of trust in these brands, allowing them to guide how we shop, interact and behave. Influential brands have aspirational qualities, too. They offer a gateway to a better, more interesting life by giving people the tools to make smart choices.
The most influential brands are important and relevant in the world. Consumers identify with these brands and have an emotional reaction to them – they really cannot imagine their lives without them.
But becoming an influential brand is no easy task.
In today’s rapidly evolving world, that is more complex and interconnected than ever before, it has never been more relevant for brands to understand and achieve influence.
Ipsos’ Most Influential Brand Study has been run for several years in Taiwan, and across the world, and in this luncheon, you will understand how brands become influential via the five dimensions of Trustworthy, Engagement, Leading Edge, Corporate Citizenship, and Presence, which generations they are influencing most, and how they impact us - essential insights that apply to any brand!